Thank You, Ohio Growers
Resources to support our conversation on marketing, sales, and bookkeeping
Thank you to everyone who joined us in Ohio.
Speaking in person — especially in a room full of growers doing the real work — is something we don’t take lightly. These resources were put together specifically to support the conversations we shared and to give you something practical to take home.
Marketing Specialty Cut Flowers
Building a Flower Farm Through Relationships, Not Just Reach
This session focused on reframing marketing as an ongoing conversation — not a performance, trend chase, or numbers game. We talked about building trust over time, selling within your real community, and creating systems that support both your business and your life.
The goal isn’t louder marketing. It’s clearer marketing that leads to consistent sales.
What We Covered
Marketing as relationship-building, not just promotion
Selling in small towns and real communities
Creating repeat customers instead of chasing constant reach
Aligning marketing efforts with your capacity, season, and energy
Choosing strategies that support long-term sustainability, not burnout
If you’d like to go deeper, these posts support the ideas we discussed:
Bookkeeping for Flower Farmers
This session focused on the why behind bookkeeping — not just how to do it. Understanding your numbers allows you to plan better, reduce stress, and make informed decisions about your crops, pricing, and time.
Bookkeeping doesn’t need to be complicated.
What Graham covered:
Why bookkeeping matters for small farms
Simple systems that work on paper or computer
Using categories to understand profit and expenses
Reconciliation
If you’d like to go deeper, these resources support the ideas we discussed:
We also have an Online Bookkeeping Webinar for ASCFG members. If you aren’t a member yet, you can learn more about becoming one here.
You can also browse additional marketing, planning, and business resources here:
Flower Farm Business Resources
Join Us!
If today’s conversations sparked ideas or raised questions, we’d love to continue the work with you.
We’ll be speaking at DirtCon on setting sales goals — and building a practical plan to actually achieve them. The session focuses on translating vision into numbers, action, and realistic next steps.